Digital Marketing Executive

What you’ll be doing?

• Campaign Planning: Support marketing campaigns from conception to execution, ensuring effective strategies to promote educational programs.
• Content Creation: Research industry topics and craft engaging content for social media, emails, and marketing collaterals, showcasing our innovative courses.
• Social Media Management: Manage various social media channels, including Instagram, Facebook, Xiao Hong Shu, WeChat, and TikTok, fostering community engagement.
• Customer Engagement: Design and implement customer success initiatives and community events to enhance user experience and loyalty.
• Lead Generation: Plan and execute lead generation events with key partners to expand our reach and impact.
• Performance Analysis: Measure and report on the results of marketing campaigns and initiatives, driving data-informed decisions.
• Brand Consistency: Ensure all marketing materials align with our branding guidelines, maintaining a cohesive company image.
• Offline Marketing: Design and lead offline marketing efforts, including exhibitions and physical advertising materials.

Who are they looking for?

• Educational Background: Diploma or above in digital marketing, marketing, or equivalent field.
• Creative Mindset: Demonstrates innovative thinking and creative ideas to develop compelling marketing strategies.
• Technical Skills: Knowledge of photo editing software and basic video editing is advantageous but not mandatory.
• Business Acumen: Ability to generate traffic and leads for new business opportunities.