E-commerce Brand Executive

Location: Bendemeer, Central Region

Job Type: Full time

Salary: $3,500 – $5,000 per month

What’s the team function?

E-commerce Strategy team is responsible for:

• Oversee entire Profit and Loss of online stores presence on Shopee , Lazada, Amazon and TikTok.
• Managing all online sales campaign, promotion and pricing, and branding for DASHER stores as well as all other Brand stores.

 DISCLAIMER: this team will NEVER be involved in operational tasks such as replying chats or packing parcel!

What’s your role?

To keep it simple: Fully responsible for P&L of the Brand store on Shopee, Lazada and TikTok Platform

Shopee, Lazada & TikTok:

• Manage and grow brand stores with solid prior experience handling brands on e-commerce platforms.
• To negotiate and dealing with online marketplace Key Account Manager (KAM)
• Research and understand trends and consumers’ need.
• Perform competitive benchmarking and analysis, and further come out with associated counter action plan.
• Plan and execute for inter-platform as such banner, shocking sales, bundle deal, keyword ads, listing ranking.
• Plan and execute monthly marketing campaign mechanism (lucky draw, complimentary free gift, voucher etc.).
• Forecast and communicate with Procurement team to ensure consistent stock level and healthy inventory turnover rate.
• Reporting on a timely manner to the Management on store performance and post mortem of marketing campaign.
• Liaise with Brand Principal on marketing funding and new product development.

Digital Marketing:

• To analyse, plan, and assist in implementing Meta (Facebook) CPAS marketing initiatives.
• To review and evaluate the CPAS performance outcomes.
   

What’s the skill required?

• Proven hands-on experience managing brand stores in e-commerce marketplaces (Shopee, Lazada, TikTok, Amazon).
• A P&L-driven mindset with solid business acumen.
• Good command of English and Mandarin (needed for communication with Mandarin-speaking Brand Principals).
• Strong understanding of microeconomics concepts (demand, supply, pricing).
• Strong data analytics skills.
• Proficiency in Microsoft Excel.
• Creative thinker with ability to design and execute effective campaigns